Project We Care

Learn more about Project We Care

Last updated 19 January 2026

Established in 2012, Project We Care (PWC) is a corporate social responsibility initiative led by Business Leaders from the private sector and the People’s Association. We provide a platform for corporate organisations who want to make a positive impact to the community, to rally their employees to contribute towards meaningful causes in the community.

Over the years, our PWC network has grown from 40 corporate partners to more than 400 corporate partners today. Through the partnership with PA, the network was engaged in over 700 social impact initiatives, benefitting close to a million beneficiaries!

Our Signature PWC Programmes

A composite image showing three different scenes side by side. Left panel: A group of five people posing together in a grocery store, giving thumbs up gestures and smiling at the camera, with one person wearing an orange apron and fresh produce displays visible in the background. Middle panel: A presentation or seminar in a modern conference room with an audience of approximately 15-20 people seated in grey chairs facing a large screen displaying a presentation with a QR code, and a presenter in white clothing standing near the screen. Right panel: A family relaxation scene in a modern living room where adults and children are lounging on a grey sofa, with a wooden TV console, large flat-screen television, and city buildings visible through large windows.

PWC Programmes

Helping with Basic Living Needs through Jalan with Your Buddy

Bridging Knowledge & Upskilling Gaps through ENRICH

Addressing Social Mobility through Stay Well

How Your Company Can Make a Difference:

Sharing Your Talent: Partner with us to co-create and implement this programme

Donating Your Treasures: Provide grocery vouchers to help residents afford healthier options

Volunteering Your Time: Dedicate your employees’ time to be shopping buddies

Sharing Your Talent: Partner with us to co-create and implement this programme

Volunteering Your Time: Share your expertise and impart useful skills to communities in need

Donating Your Treasures: Provide cash donations to support basic renovation needs

Volunteering Your Time: Rally your employees to befriend families and conduct welfare checks after they move into purchased flats

What Our Programmes Aim to Do?

Address rising living costs and knowledge gaps on affordable healthy eating through combining grocery shopping with befriending

Provide skills-sharing workshops to empower communities-in-need

Provide a safe, dignified and conducive home for motivated rental flat families with children

Hear from our Corporate Partner

Jalan With Your Buddy (Corporate Adopter edition)

The programme pairs corporate volunteers with lower-income families for a day of experiential learning through interactive activities and a sponsored grocery shopping, with the objective of addressing rising living costs and knowledge gaps on affordable healthy eating. The programme has recently been enhanced to Corporate Adopter edition, where corporates are empowered to inject their own creative ideas and involve their employees to co-design and co-deliver the programme, fostering a deeper sense of joint ownership in meeting community needs.

In 2025, UOB took the lead as the first corporate adopter of Jalan with Your Buddy @ Kembangan to co-organise the programme with PA. They curated interactive workshops on healthy eating and shared knowledge on scam awareness with the families. UOB also sponsored the grocery shopping trip for the families and mobilised their staff volunteers as shopping befrienders, guiding the residents in choosing healthier food options during the trip.

“With the Jalan with Your Buddy initiative, we were not only able to deliver a healthy shopping experience but also deliver a scam awareness programme that helps raise awareness of this trend. And we were very thankful to PA for giving us this opportunity.”

Mr Leonard Tan, SVP and Head of Group CSR, UOB

Two photographs from a UOB community outreach event. Left image: A presentation taking place under a covered outdoor area with audience members seated on red plastic chairs facing a large banner reading "Project We Care Jalan with Your Buddy @ Kembangan, Saturday, 26 July 2025." A presenter in blue stands beside UOB Heartbeat branding while approximately 30-40 attendees, many wearing matching blue volunteer shirts, listen to the presentation. Right image: Two smiling volunteers, a woman in a blue UOB Heartbeat shirt and glasses, and an older man in a dark blue polo shirt, pose together in what appears to be a convenience store or market, with shelves of products and a refrigerated display case visible in the background.

ENRICH: Empower Students with Presentation Skills @ Whampoa

With the objective to empower the community, SpeakIn collaborated with Whampoa to equip 29 students with essential presentation skills at a complimentary workshop. From mastering body language to creating captivating visual stories, these skills not only boost the students’ public speaking confidence but also contribute meaningfully to their personal growth.

"We believe in the power of expert learning to uplift communities. This collaboration with PA was a heartfelt initiative to give back by equipping young students with essential communication skills that will serve them for life."

Mr Deepshika Kumar Anand, Founder, SpeakIn

A presentation session with approximately 30 students seated in blue chairs facing a presenter who stands beside a screen displaying "Empowering Students with Presentation Skills" in the same conference room.

About 25-30 children and teenagers standing in a circle holding hands during a group activity in a modern conference room. An adult facilitator sits at a table with a laptop in the foreground.

PWC Stay Well Initiative

Over 14,000 rental families with young children lack conducive spaces for studying, privacy, and family bonding. Many of these families live from hand-to-mouth, and often exhaust their savings when purchasing a new flat. As a result, they may be unable to afford basic home renovations needed to create a safe, dignified, and nurturing living environment. The PWC Stay Well initiative provides basic renovation support for rental families with young children who are socially and financially ready to transition into home ownership. With the support from our corporate partners, such as Force 21 International, these families could be engaged through meaningful sessions, such as recreational activities, outings, and museum tours, and by conducting regular milestone check-ins with beneficiaries.

“It was truly an awesome experience getting to meet the Stay Well families personally! It's a complete joy to witness the family settling well into their newly purchased flat and enjoying family meals together every day around a proper dinner table.”

Mr Daniel Cheah, CEO, Force 21 International

Before and after comparison of a bedroom renovation. Left image labeled "Before": A simple bedroom with white walls, louvre windows with beige curtains, a mattress on the floor with pink floral bedding, stuffed toys on a wooden shelf, a black standing fan, and tiled flooring. Right image labeled "After": The same room transformed with a proper bed frame, tropical-themed bedding featuring large orange flowers and green leaves, matching pillows, wooden flooring, and the same louvre windows now with horizontal blinds.

Empower Employees, Champion Causes, Share Resources & Expertise

Watch our Project We Care video to find out more!

Visit our Project We Care LinkedIn for inspiring partnership stories and collaboration opportunities in the community!

Connect with us at PA_Partnership@pa.gov.sg to co-create and co-deliver impactful programmes and make a difference today!