Project We Care

Established in 2012, Project We Care is an initiative led by the private sector and the People’s Association (PA) to encourage corporate giving and volunteerism in Singapore. It engages sector CEOs and Business Leaders to rally their employees to contribute towards meaningful causes in the community.

Through the leadership of Ms Wee Wei Ling, Chairperson of Project We Care and the CEOs/Business Leaders Committee, Project We Care aims to provide easy participation platforms for corporates to do good and also impact and inspire other corporations to step forward and help.

Download the latest EDM for Project We Care here.

Corporate Giving and Volunteering Participation Platforms

Project We Care can facilitate different formats of participation to suit your organisation's objectives, resources and interest areas:

1.     Network Level Participation

Network Level initiatives are “easy participation” platforms for organisations to collectively contribute cash, in-kind or staff volunteers to support annual highpoint events; enable pooling of resources to make a bigger impact to the lives of the vulnerable community.

Project We Care Stay Well  is an example of a programme that aims to improve the living conditions of the vulnerable residents through refurbishment works made possible by pooling together cash and in-kind support by several companies in the Network.

Project We Care Stay WellCorporate volunteers helped to provide simple fix-it solutions to improve the living conditions of beneficiaries

Project We Care Stay WellAn elderly beneficiary with corporate volunteers

2.     Workgroup Level Participation

At the Workgroup Level, a small group of CEOs and Business Leaders can come together to jointly champion projects and causes they are passionate about.

SPECtacular Workgroupis an example of a 11-member Workgroup from eyewear companies, educational institutions, hospital and volunteer eye surgeons, who are passionate about enhancing the well-being of low income residents through provision of complimentary eye screenings, eye wear, and eye care as well as cataract surgeries. The Workgroup co-created SPECtacular Experience @ Sembawang with grassroots volunteers from Sembawang GRC to reach out to needy residents.

SPECtacular WorkgroupMinister Khaw Boon Wan presenting a new pair of spectacles to a beneficiary

SPECtacular WorkgroupBeneficiaries were able to receive free eye screenings and check-ups

3.     Individual Level Participation

For Individual Level participation, Project We Care is able to facilitate the co-creation of a meaningful Corporate Giving and Volunteerism programme that is in line with the organisation’s objectives and interest areas.

POSB PAssion Run for Kidsby POSB and PA is an example of such participation. The annual POSB PAssion Run for Kids provides an effective platform for POSB to rally their corporate partners to raise funds to support meaningful programmes for children aged up to 16 years old; a focus outreach group identified by POSB.

POSB PAssion Run for KidsThe POSB PAssion Run for Kids

POSB PAssion Run for KidsTo commemorate SG50, a book, “Our Homeland In 2065: Musing from Singapore’s Children”, a compilation of children’s vision of SG100 was launched at the POSB PAssion Run for Kids 2015

Project We Care Fund

The Project We Care Fund was set up to support meaningful initiatives under Project We Care. Managed independently as a part of the People’s Association Community Development Fund (PACDF), Project We Care Fund is a registered charity under the Charities Act and donors are entitled tax deductions.

Programmes supported by the fund include:

Project We Care Garden Party @ Istana

Project We Care Garden Party @ Istana A corporate volunteer interacting with an elderly at the Project We Care @ Istana

Project We Care Stop Bed Bugs Initiative

Project We Care Stop Bed Bugs InitiativeCorporate volunteers helping residents to tidy their homes for the Project We Care Stop Bed Bugs @ Central Singapore initiative

Invitation to Join Project We Care

We welcome more companies to come on board to join Project We Care as a member (at no fees) and collectively make a difference to the lives of the vulnerable community. The Secretariat can share more with you about Project We Care and explore collaborations on Corporate Giving and Volunteerism. Please contact 6238 2476 or email at

Page updated 04 May 2018