Project We Care
Learn more about Project We Care
Last updated on 23 October 2026
Established in 2012, Project We Care (PWC) is a corporate social responsibility initiative led by business leaders from the private sector and the People’s Association. We provide a platform for corporate organisations who want to make a positive impact to the community, and rally their employees to contribute towards meaningful causes in the community.
Over the years, our PWC network has grown from 40 to more than 400 corporate partners today. Through the partnerships with PA, the network has participated in over 700 social impact initiatives, benefitting close to a million beneficiaries!
Make a Difference Through Your 3Ts
Every organisation has something valuable to contribute.
Partner with PA to strengthen our communities through your organisation’s Talent, Treasures and Time. PA can help identify community needs and connect your organisation with communities that could benefit from your support. Together, we can channel your expertise, resources and employee volunteering where they can make a meaningful difference.
How Your Company Can Make a Difference:
Talent | Treasure | Time |
|---|---|---|
Share Your Expertise | Contribute Resources | Volunteer in the Community |
Put your organisation’s expertise to work for the community. | Channel your organisation’s resources towards meaningful community needs. | Mobilise your employees to contribute their time while building meaningful connections with residents. |
• Share skills through learning sessions and workshops • Offer professional expertise or pro bono support • Provide mentoring and capability-building opportunities | • Provide grocery or essential-needs vouchers • Sponsor community programmes • Contribute relevant in-kind resources | • Volunteer in community programmes • Befriend and engage residents Support activities that meet local needs |
Have expertise to share? | Have resources to contribute? | Ready to rally your employees? |
Go Beyond the 3Ts: Co-create with PA
Ready to go beyond contributing to an existing programme? Bring your 3Ts together to help shape what comes next.
PA can bring together relevant communities and stakeholders to deepen understanding of a community need. Your organisation can then contribute its expertise, ideas and resources to co-develop solutions and play an active role in bringing them to life.
Your organisation could:
Co-create a new initiative around an identified community need
Enhance an existing PA or community programme with your expertise and ideas
Co-deliver programmes with employees, residents and community stakeholders
Adopt and grow a successful programme model
Jalan with Your Buddy - More Than a Grocery Trip
Sometimes, making a difference starts with something as simple as walking alongside someone.
Through Jalan with Your Buddy, corporate volunteers are paired with residents as shopping buddies, helping them shop for everyday essentials while creating opportunities for conversations and meaningful connections along the way.
It is one example of how organisations can bring all 3Ts together in a single programme:
Talent — Bring your ideas and expertise to co-create and enhance the programme.
Treasures — Contribute grocery vouchers to support residents’ essential needs.
Time — Rally your employees to volunteer as shopping buddies and connect with residents.
One programme. Three ways to contribute. Many opportunities to make a difference.
Explore Jalan with Your Buddy and discover more ways your organisation can partner PA to strengthen our communities.
Hear from our Corporate Partner
UOB – Taking the Lead in Co-creating Community Impact
In 2025, UOB became the first corporate adopter of Jalan with Your Buddy, partnering PA to co-design and deliver the programme. Beyond sponsoring groceries and mobilising employees to volunteer, UOB tapped on its expertise to introduce interactive workshops on healthy eating and scam awareness, equipping participating families with practical knowledge for everyday living.
Building on this partnership, UOB returned in 2026 to support two more sessions of Jalan with Your Buddy, demonstrating its continued commitment to the community. The collaboration demonstrates how corporate partners can leverage their strengths and resources to shape community programmes while creating meaningful opportunities for employees to connect with and contribute to the community.
“With the Jalan with Your Buddy initiative, we were not only able to deliver a healthy shopping experience but also deliver a scam awareness programme that helps raise awareness of this trend. And we were very thankful to PA for giving us this opportunity.”
Mr Leonard Tan, SVP and Head of Group CSR, UOB
Champion a Cause through Sparks
Passionate about a community issue? Go beyond supporting a programme and help shape or develop solutions around a cause that matters to you.
Through Sparks, organisations can work alongside residents and community stakeholders to better understand local needs, contribute ideas and capabilities, and co-create solutions with the community.
Your organisation could:
Rally around a local community need or aspiration
Contribute expertise, networks and resources to address it
Participate in Community Innovation Taskforces
Co-ideate, test and strengthen community-led solutions
Empower employees to become community champions
Click here to find out more about Sparks! (opens in new tab)
Empower Employees, Champion Causes, Share Resources & Expertise
Visit our Project We Care LinkedIn (opens in new tab) for inspiring partnership stories and collaboration opportunities in the community!
Connect with us at PA_Partnership@pa.gov.sg to co-create and co-deliver impactful programmes and make a difference today!